Expand knowledge, shape sentiment, and shift behavior

Performance-Driven Medical Education™ is a powerful approach to enhancing physician engagement, building trust, and expanding physician knowledge that can improve commercial effectiveness. Don’t miss opportunities to improve commercial performance because of outdated perceptions of what medical education can do.

Design medical education programs for a competitive advantage

Identify knowledge gaps and understand audience beliefs

The Message: By identifying gaps in physician knowledge and baseline beliefs, tailored educational programs and narratives are designed to bridge knowledge gaps and shape new beliefs. Overlaying behavioral science principles enhances the value of the communications.

Gain a deeper understanding of your audience

The Medium: In today’s hyper-connected world, eﬀective marketing is more than how often you deliver your message. It’s about truly understanding your audience and their preferences and connecting with them on a deeper level. You do so by creating an educational ecosystem that provides valuable content, where your audience is, in the forms they prefer to drive the next best action.

Measure the metrics that matter to demonstrate impact

The Measurement: Performance-Driven Medical Education^™ aims to demonstrate measurable changes in physician attitudes and beliefs. When we shape HCP sentiment with high-quality, evidence-based content, shifts in behavior will follow. Our focus is to move physicians from “I understand” to “I’ve expanded my perspective” to “I should consider changing what I’m doing.” Multiple tools are employed, from pre-and post-surveys and field-based discussions to social listening.

Meet the MedThinkers

Get acquainted with a diverse collection of
medically minded communications professionals,
imaginative storytellers, and digital strategists.

Our TEAM

Let’s move minds together

We’re dedicated to solving your most complex
marketing challenges. Try us out and see for yourself.