MedThink Communications is now Fingerpaint Medical
As a proud member of the Fingerpaint Group family, we are excited to fully embrace our shared identity. Same trusted expertise, same innovative thinking—now under the Fingerpaint Medical name. Discover our complete range of integrated medical communications services at fingerpaint.com/medical-communications
Home > Our Perspective > Promotional Medical Education That Influences and Inspires Action
Pharma companies are missing valuable opportunities with healthcare professionals (HCPs). Did you know that 80% of the content provided by pharmaceutical companies is not what HCPs want? In an era of increasing specialty medicines, decreasing rep access, and physician overload, maximizing your limited interactions with providers is vital.
Performance-Driven Medical Education™ (PDME) is an integrated approach designed to elevate brand value by focusing on education first and then harmonizing medical education and promotional communications. Enhanced by technology, PDME unites science, storytelling, and behavioral science to influence the behaviors of HCPs and amplify the power of your brand.
PDME is an education-first idea that begins with a credible, scientific platform supported by clinical trials and peer-reviewed publications. This white paper covers the 5 attributes that enhance and maximize Promo MedEd programs through the PDME approach:
Physicians want education. PDME is an innovative way to engage, influence, and spark lasting behavioral change in your audience.
Learn how we foster trust in your brand and shift
behavior like no one else.
We’re dedicated to solving your most complex
marketing challenges. Try us out and see for yourself.