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Feature Article in PM360: “Where Physicians Really Go on the Internet—And How Best to Reach Them”

How can you, a healthcare marketer, effectively reach healthcare professionals (HCPs) online? You need to understand how their daily reality impacts the time they spend online, the kind of information they need from pharma, and what sites they use the most often.

HCPs are continually overloaded, which means you have limited opportunities to reach them online. When you find the right channels, and deliver content to them, ensure that those interactions matter. Make your content educational and intuitive for easy translation into the daily clinical practice of HCPs.

We dove into the data for PM360 to share where HCPs go online, the kind of information they want, and their content consumption habits.